Cultivando bons negócios – Climatologia e ambiente de mercado.

Continuando nossa sequência fazendo a comparação entre o agricultor e o empreendedor, vamos conversar hoje sobre a importância do clima e sua interferência na produtividade agrícola.

Para uma boa colheita é necessário excelente quadra chuvosa e temperaturas adequadas para cada tipo de cultura. É fato que a tecnologia vem ajudando bastante a evolução desta atividade inicialmente primitiva e para fins de subsistência, para o que denominamos hoje de agronegócios.

O avanço da leitura climática e condições naturais já é atuante na vida dos produtores agrícolas. A inteligência artificial já invadiu os campos de nosso país, seja na utilização de veículos autônomos e de sensores instalados para elaboração fonte de dados no ato da colheita.

E o que este contexto agro tem conexão com mundo dos negócios?

Primeiro que a agricultura deixou de ser apenas uma fonte de renda familiar para um negócio em grande escala. O segundo é que da mesma forma que utilizamos a pesquisa e tecnologia para avaliar climas e produtividade, nos negócios não são diferentes.

Os aspectos de clima para a agricultura possuem similaridades com o ambiente de mercado para nossas empresas. Suas semelhanças seja o clima ou na diversidade dos aspectos macro ambientais, em nenhum dos casos podemos controlar. Este fato aumenta a responsabilidade de monitoramento e atitudes proativas para que possamos superar todos os nossos desafios.

Segue abaixo descritivo do ambiente de mercado:


Todos os fatores que envolvem a empresa e que estejam próximos a ela.

  • Empresa
  • Fornecedores
  • Formadores de opiniões
  • Personas
  • Clientes
  • Concorrentes
  • Intermediários


Podemos considerar todos os fatores externos, sem nenhum controle por nossa parte e que influenciam diretamente o ambiente interno de nossas empresas.

  • Ambiente demográfico
  • Ambiente econômico
  • Ambiente natural
  • Ambiente Tecnológico
  • Ambiente político-legal
  • Ambiente cultural
  • Ambiente de Renda

Trata-se de um estudo profundo de todos os aspectos que poderão afetar seus resultados e sua competitividade. Muitas empresas vêm desenvolvendo Business Inteligence, e utilizando a inteligência artificial para realização da captação e cruzamento de dados com grandes volumes para que possa elaborar insights e novas descobertas deste ambiente que consideramos vivos e de intensa metamorfose.

Antes de plantar se faz necessário avaliar todas as variáveis de ambiente naturais, e da mesma forma, o empresário necessidade também de identificar fatores internos e externos que conforme já dito, forma o ambiente de nossos negócios.

Deixe a intuição de lado e se envolva em um processo racional e de extrema importância para preparação do seu sucesso empresarial: Estude o seu ambiente!

LOJA ONLINE: Click no link e adquira com exclusividade livros digitais sobre gestão e suas similaridades com corpo humano.

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