Quais as camadas da “epiderme” de uma gestão empresarial ?

Para muitos empreendedores o desenvolvimento deste processo limita-se a conhecimentos de mercado e habilidades gerenciais. Vamos abordar uma maior amplitude e multidisciplinaridade do assunto, buscando maior aprofundamento sobre esta questão.

Vamos fazer uma analogia ao corpo humano retratando este assunto conforme a composição das 3 camadas de nossa pele:

Epiderme: É a camada mais externa da pele, e tem como principal função formar uma barreira protetora do corpo.

Derme:  É a camada intermediária da pele, responsável pela tonicidade, equilíbrio e elasticidade.

Hipoderme:  É a última camada da pele formada basicamente por células de gordura.

Como podemos trazer essa estrutura para ambiência dos negócios?


Comportamental – Hipoderme

Como já dissemos anteriormente é a camada mais profunda. Nesta será necessário passar por um processo amplo de autoconhecimento, e identificar a sua essência e natureza de energia que será transmitida para toda estrutura de seu negócio. Podemos citar o seu nível de empatia, gratidão, autoconfiança, entender o seu papel no planeta e conectar ao seu propósito empresarial.

Estrutural – Derme

Camada intermediária e ligada aos aspectos técnicos e organizacionais. Estamos falando de uma estrutura inteligente através de organograma funcional conectado com todas as demandas estratégicas de sua empresa. 

Cognitivo – Epiderme

Camada mais externa e em contato com meio externo. Estamos falando do  seu projeto de Business Inteligence e comunicação. Nesta etapa iremos absorver todas as informações do ambiente através do investimento em tecnologia e processamento de dados, e desenvolver projeto  de comunicação, seja interna e estratégica. O objetivo é maximizar resultados financeiros por meio de mudanças do seu processo de decisão saindo da intuição e indo em direção técnico tecnológico.


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